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Mobile app for booking maintenance appointments online

Mobile app for booking maintenance appointments online

Development of a modern app for booking services, featuring intuitive time selection and profile management

Development of a modern app for booking services, featuring intuitive time selection and profile management

Company:

NDA

Role:

Product Designer, Senior

Period:

2024

Project Overview

Design of a mobile app for online booking services, with a focus on a minimalist interface, quick booking, and easy management of appointments. The app is designed for the beauty industry, beauty salons, and wellness centers.

Problem

Salon customers spent up to 10 minutes on the phone to make appointments, 40% of calls came in outside of business hours, receptionists were overwhelmed (handling up to 80 calls a day), and 25% of customers forgot about their appointments and didn’t show up. The lack of a digital booking channel resulted in the loss of up to 30% of potential customers.

Solution

Designed a minimalist app with a dark theme and yellow accents for key actions. I implemented an intuitive calendar with visual representation of available slots, a 3-screen step-by-step booking process, a push notification system 24 and 2 hours before the appointment, a client profile with visit history, and the ability to reschedule or cancel an appointment with a single tap.

Results

1

Reducing recording time from 10 minutes to 90 seconds

2

The workload on administrators has decreased by 65%

3

The number of missed appointments dropped from 25% to 7%

4

72% of users make repeat bookings through the app

5

The conversion rate from registration to first post reached 84%

6

The app's NPS was 78

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Ваше ФИО

Фамилия, Имя и Отчество

Номер телефона

+7 (___) ___ __ __

Номер машины

Я345ВП

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Профиль

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Профиль

Доступные бонусы:

654

Контактная информация

ФИО:

Алексей Иванович Берн

Номер телефона:

+7 (000) 000 00 00

Марка автомобиля:

Honda

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Москва, ул. Крылова, д.2

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История

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История

Услуги:

– Замена масла

Рекомендации:

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24.01.2024

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